In my recent posts, I’ve delved into how ChatGPT can serve as a powerful business tool. Today, I’m excited to provide you with a real-world example of how I’ve been leveraging ChatGPT to boost website traffic for my clients by creating compelling meta descriptions.

Understanding Meta Descriptions

You’ve likely noticed that when you search for something on Google, a brief snippet appears beneath the website link. That’s the meta description, and it plays a crucial role in search engine results. It looks something like this::

How Can Meta Descriptions Boost Website Traffic?

While meta descriptions don’t directly impact search engine rankings, they are a vital element in Google’s search results because they often influence a user’s decision to click through to your website. Crafting an enticing meta description can lead to more visitors. It’s easy to spot to improve SEO for your website. Most sites I see have generic meta descriptions so it’s easy to stand out compared to when you thoughtfully craft yours!

The Ultimate Meta Description Formula

I’ve been doing SEO strategy for a little over 6 years, so you can imagine that I’ve written a ton of SEO meta descriptions. I’ve written so many that I’ve developed a simple formula that can be applied to any business:

Describe your service or product + highlight the benefits for your target audience + include a call to action = the ultimate meta description.

Here are some additional tips to enhance your meta description:

1. Keep it concise: Aim for a length between 120-150 characters, including spaces, as Google cuts off longer descriptions. Google will cut off your description at 150 characters and use “…” for the rest. Most document editors have a word count tool, that is super helpful when editing down your description.
2. This is not the place for industry jargon. You want to use language your target audience would use when searching. This is not the place for industry jargon. This can help Google understand what your page is about and show it to users searching for those keywords.
3. Create an informative and compelling message that highlights your unique value proposition, product or service benefits, and target audience.

Writing Meta Descriptions Efficiently with ChatGPT

Starting a task is often the most challenging part. ChatGPT can assist you in this regard. If you haven’t used an AI chatbot before, don’t worry; I’ll guide you through the process:

1. First go to https://chat.openai.com/auth/login and sign up for an account. Follow the prompts to sign up and verify your email.
2. If you can’t login at first because ChatGPT is at its user limit try again. I find that I can usually sign in in the mornings and weekends. 
3. Once you get to the new chat screen enter the following prompt, make sure you enter your information in the brackets :
   1. Write 3 meta descriptions for a [type of business] that [benefit of service or product] for [type of audience] and include a call to action.
4. Take the 3 prompts ChatGPT gives you and paste them in a document. 
5. Combine and work them around so you have something that sounds like your voice. 
6. Make sure you refer to the 3 extra things in the above section to optimize your meta description for Google.
7. You can see where to enter your meta description based on what website builder you are using by referencing my guide.

Congratulations! You’ve just enhanced your SEO strategy in a matter of minutes. Be sure to subscribe to my mailing list for more helpful tips and updates on my upcoming posts.

Questions? Feel free to shoot me a quick email; I’m always here to help!