Brand Overview - Your Website BFF

Brand Overview

Grab your imagination, creativity, and favorite drink to answer these questions.

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What's the name of your business?

Name

First

Last

Have a Website / URL?

How did you find out about Katydid PGH

Your brand has 3 wishes, what are they? (aspirations, goals)

What inspires your brand? (other businesses / brands, websites, quotes)

Rate how well these adjectives describe your brand's personality?

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Minimal	Strongly DisagreeMinimal Strongly Disagree	DisagreeMinimal Disagree	NeutralMinimal Neutral	AgreeMinimal Agree	Strongly AgreeMinimal Strongly Agree
Complex	Strongly DisagreeComplex Strongly Disagree	DisagreeComplex Disagree	NeutralComplex Neutral	AgreeComplex Agree	Strongly AgreeComplex Strongly Agree
Cheerful	Strongly DisagreeCheerful Strongly Disagree	DisagreeCheerful Disagree	NeutralCheerful Neutral	AgreeCheerful Agree	Strongly AgreeCheerful Strongly Agree
Serious	Strongly DisagreeSerious Strongly Disagree	DisagreeSerious Disagree	NeutralSerious Neutral	AgreeSerious Agree	Strongly AgreeSerious Strongly Agree
Classic	Strongly DisagreeClassic Strongly Disagree	DisagreeClassic Disagree	NeutralClassic Neutral	AgreeClassic Agree	Strongly AgreeClassic Strongly Agree
Modern	Strongly DisagreeModern Strongly Disagree	DisagreeModern Disagree	NeutralModern Neutral	AgreeModern Agree	Strongly AgreeModern Strongly Agree
Professional	Strongly DisagreeProfessional Strongly Disagree	DisagreeProfessional Disagree	NeutralProfessional Neutral	AgreeProfessional Agree	Strongly AgreeProfessional Strongly Agree
Casual	Strongly DisagreeCasual Strongly Disagree	DisagreeCasual Disagree	NeutralCasual Neutral	AgreeCasual Agree	Strongly AgreeCasual Strongly Agree
Approachable	Strongly DisagreeApproachable Strongly Disagree	DisagreeApproachable Disagree	NeutralApproachable Neutral	AgreeApproachable Agree	Strongly AgreeApproachable Strongly Agree
Authoritative	Strongly DisagreeAuthoritative Strongly Disagree	DisagreeAuthoritative Disagree	NeutralAuthoritative Neutral	AgreeAuthoritative Agree	Strongly AgreeAuthoritative Strongly Agree

What should people feel when they look at your company’s branding?

What should people NOT feel when they look at your company’s branding?

Do you have existing brand guidelines? For example, font choices, colors, etc.

What emotions/meanings fo you want your logo to convey?

Please list 3 logos you like. Please explain what you like and don't like about each.

Do you have any ideas for your logo?

Do you have any color or font preferences for your logo?

Phone