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Leveraging ChatGPT in Business: The Key Differences from Google

March 2, 2023
business owner using a computer and chatgpt to make business tasks easier

Unless you’ve been living in your bunker since Covid, you’ve heard of ChatGPT. you’ve undoubtedly come across ChatGPT. Even if you haven’t, you’re likely familiar with the term “AI” or artificial intelligence, which empowers computers to perform tasks typically requiring human intellect, such as speech recognition, language understanding, and data-driven decision-making.

What is the Difference Between ChatGPT and Google

ChatGPT is a computer program that uses AI to understand human language and respond in kind. When I first tried it, I was like, big deal, it’s like talking to a furbie, but the more I played with it, the more it adapted to what I was asking. Finally, I realized it was also responding to my prompts in a way far beyond what Google could do. I could just try to explain it to you, I decided to just sk ChatGPT instead.

Google is a search engine that helps you find information on the internet. It’s great for finding quick answers to factual questions, like “What is the capital of France?” or “What time does my flight leave?”.

ChatGPT, on the other hand, is a computer program that can converse with you and provide personalized assistance. It’s great for businesses that want to improve customer service or automate routine tasks.

Why ChatGPT is an Amazing Business Tool

The conversational interactions and personalized assistance are precisely why I’ve found it so useful for my daily business tasks. Being a business owner means my brain is constantly bouncing everywhere, from invoices to client tasks, to social media posts, to writing my first TED talk. So when I actually open a Google doc to start writing a marketing email, my brain draws a big blank and then gets distracted by how cute my dog is. I know you can relate. The most challenging part of starting any business task requiring writing is starting the damn thing. And that is why ChatGPT has become my new best business friend. Let’s look at some Pros and Cons.

Pros of Using ChatGPT in Business

ChatGPT is free to use. Yes, it’s free for now. However, you can’t access it when it hits its user limit. I would hop on in the morning or on the weekends and be able to use it 99% of the time. In full transparency, I recently started paying the $20 a month to become a plus user and get priority use. I think it’s well worth it, considering I’ve been testing other AI tools that are not as good and quadruple the price. Let me know if you want me to spill the tea on those.

ChatGPT interacts with users in a conversational way. Reference my intro when I used ChatGPT to explain the difference between ChatGPT and Google. When searching for information on Google I want to use in, say, a blog post, I have to take that information and compile it into notes, rewrite it in my own words, then edit it to say what I want it to say. It takes a ton of time to do that. Writing anything gives me high anxiety. Suppose I ask the same thing in ChatGPT. In that case, it gives me the answer in a language I can rewrite and comprehend easier because it is already answered in human speech.

Cons of Using ChatGPT in Business

ChatGPT struggles with complex or nuanced interactions, like deciphering sarcasm or humor. So yes, when ChatGPT responds, it sounds like a robot, no matter your prompts. It’s definitely not a copy-and-paste type of thing. You have to edit the content it gives so it doesn’t sound like it came straight from C3PO’s mouth.

Its effectiveness relies on the quality of data it has been trained on. If the data set is incomplete or biased, it may provide inaccurate or biased responses. So you must check your work to ensure you aren’t accidentally encouraging fake news. But, I mean, we are all fact-checking everything we put on the internet anyways, right guys?

ChatGPT may struggle with complex or non-routine tasks requiring human judgment or decision-making. As advanced as its AI is, black and white prompts will confuse it, and the data you receive will be a bunch of mumbo jumbo.

Is ChatGPT Your Next Favorite Business Tool?

In conclusion, the idea that you can just set up ChatGPT to deal with customer issues, and everything will go smoothly is out of the question. This is probably a good thing because while it’s hard enough for me to bite my tongue when my mom asks a customer service professional if they are in America, her asking them if they are a robot might be too much for me. For mundane business tasks that need a jump start, ChatGPT is perfect, in my humble opinion. Stay tuned for my next post, where I explain how you can use less of your precious brain power and more ChatGPT power for a simple business task I know everyone needs to complete.

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